01
Shopify Plus
Enterprise storefront architecture, custom checkout extensibility, and high-conversion D2C builds.
Turning platform problems into growth opportunities — since 2011.
I started as a developer. Somewhere along the way, I became the person brands call when things stop growing.
15 years. 3 enterprise builds. Countless problems solved at 2am.
Commerce that scales. Growth that compounds.
Years Experience
Revenue Growth · Kalki
Monthly Revenue
Enterprise Brands
Awards · Bajaj Finserv
// 01 — capabilities
Full-stack commerce leadership — from database to funnel, infrastructure to conversion.
Enterprise storefront architecture, custom checkout extensibility, and high-conversion D2C builds.
Magento 2 platform engineering, custom modules, multi-store rollouts, and performance tuning at scale.
AWS architecture, CDN & edge caching (Akamai), autoscaling, and 99.9% uptime under peak load.
Decoupled frontends, REST/GraphQL integrations, PIM/OMS orchestration, and third-party commerce APIs.
Conversion-rate optimization, funnel analytics (GA4, Hotjar), search relevance (Unbxd), and A/B experimentation.
Available for senior leadership & fractional CTO engagements.
// 02 — career
2014 — 2016
PHP Web Developer
Foundations in PHP & Magento development — building the engineering craft that scales.
2016 — 2017
Magento Developer
Building and scaling Magento commerce systems and integrations at production scale.
2017 — 2019
IT Delivery Manager
Led the EMI Store platform — Magento 2 with Unbxd, ElasticSearch & Akamai. Award-winning (2018).
2019 — Present
Project Lead
Technology leadership driving 30x revenue growth and multi-brand D2C scale.
// 03 — selected work
FLAGSHIP
30x
revenue growth
Led the full migration from Magento 2 to Shopify Plus — executed with 0 downtime while driving monthly revenue from ₹40L to ₹12Cr. Owned platform, infrastructure, search relevance, and conversion strategy end to end.
AWARD · 2018
EMI Store
flagship platform
Engineered and led the EMI Store platform serving millions of financing-driven purchases — recognized with an internal excellence award in 2018 for platform impact.
MULTI-STORE
Rollout
multi-brand architecture
Designed and delivered a shared multi-store commerce architecture — enabling independent brand storefronts on a unified, maintainable, cost-efficient backbone.
// 03.5 — AI in production
Shipped AI features that lift discovery, conversion, and confidence — not demos, but live storefront experiences.
AI · 01 — visual discovery
Shoppers snap or upload a photo and instantly find visually similar products — turning inspiration into cart in seconds via computer-vision matching.
AI · 02 — conversational
An autonomous shopping assistant that understands intent, reasons over the catalog, and recommends the right products — a personal stylist that never sleeps.
AI · 03 — immersive
Customers see how outfits look on them before buying — AR/AI try-on that boosts confidence, lifts add-to-cart, and cuts returns.
// 04 — toolbox
// 04.5 — AI toolkit
Shipping with AI
// 05 — let's talk
Open to Senior Roles & Consulting. If you're scaling commerce and need a leader who speaks both code and business — let's connect.